I’ve been watching a lot of presentations lately and so I’ve been thinking about the relationship between content and delivery. Up until now I have tended to think that content is more important in putting together an effective presentation than delivery. (Admittedly, we’d like to have both excellent content and a strong delivery, but that [...]
Archive for the ‘Business communication’ Category
Is content king . . . or is it delivery?
Posted in Business communication, Presentations on April 24, 2007 | 22 Comments »
Too much information . . . .
Posted in Business communication, Presentations on April 2, 2007 | 13 Comments »
I’m a little overwhelmed with information after listening to twenty different presentations and trying to come up with a meaningful way to provide effective feedback. (For those of you who want to review the presentations, here’s the link http://informativepresentations.blogspot.com/).
I think what I have learned is that it is one thing to read about a technique, [...]
Evaluating Presentations
Posted in Business communication, Presentations on March 19, 2007 | 24 Comments »
It is important to have all the elements mentioned previously in a presentation. In reponse to those of you who feel as if you don’t know your content very well or you don’t have passion for your subject, I’d say that if that is the case, then you probably shouldn’t be giving that presentation, or at least not yet, not until [...]
So what makes a good presentation?
Posted in Business communication, Presentations on March 9, 2007 | 14 Comments »
There are many important things to remember in preparing any good presentation. Here’s five of them:
Understand and respect your audience. Putting the audience’s needs upfront and concentrating on what they need is an absolute requirement for a strong presentation. Jerry Weissman, in “Presenting to Win” calls this the process of indentifying the audience WIIFY (What’s In It For You), or [...]
The “Prepilogue”
Posted in Business communication, Employee Communications, Presentations on November 7, 2006 | 5 Comments »
The Rhetoric of PowerPoint Prepilogue
One of my students and I were talking about the “dead space” before a presentation when students or audience members are filing into the room. We discussed the fact that this is a valuable chunk of time that could be better used to communicate with audiences and get them engaged [...]
Welcome to Strategic Communication
Posted in Business communication, Presentations, Writing on October 20, 2006 | Leave a Comment »
This blog expands upon the book Strategic Communication: Persuasion at Work by Lisa A. Sisco, published by MindEdge Press.
You can order Strategic Communication: Persuasion at Work here.
About the author:
Lisa A. Sisco is a Professor in the Alan Shawn Feinstein Graduate School at Johnson & Wales University in Providence, Rhode Island where she teaches courses in [...]
